Micro savings, maximum impact.
Scale2Save
Scale2Save wants to establish the viability of small-scale savings in 6 African countries. The implementation of innovative models through local projects will introduce 1 million people to banking.
- Client Master Card Foundation & WSBI
- Industry Financial
- Type of work Branding
- Website Scale2Save
WSBI and The Mastercard Foundation are joining hands in a unique partnership.
WSBI represents the interests of nearly 6,000 banks across the globe and The Mastercard Foundation strives to advance learning and promote financial inclusion for people living in poverty.
A solid grid supporting organic growth.
The Scale2Save program’s mission demanded for an equally inspiring brand, appealing to partner banks in Africa to embrace new business models empowering and activating low-income, unbanked people.
Duval Branding was in charge for the strategic brand positioning, naming and design of the visual identity. All offline and online touchpoints were developed in-house as well.
To make the rather formal information easily digestible, we created a vivid brand universe based on a communication grid system, providing firm yet flexible building blocks. A great way to address both business and consumer audiences in the target markets.
Check out our other work
Brussels Airport, The Drunken Horse Gin, River Cleanup, Vanden Borre, Royal Victory H.C., Avignonesi, Laurius, Marine Harvest, Beautiful ABC, Vermec, Grava, Da Giovanni, Benjamine, RentSetGo, vel_you by Veldeman, Deloitte, Isabel Group, Exact, Matexi, The Opera District - Dubai, Armonea, Stookplaats, Sentiance, PrimaDonna, Spaas, T-Groep, Monteso, Looza, Boeckx and De Vloed, Spéciale Belge, Re-vive , City of Ghent, TAJO, DEME, Mio, Puratos, Impact, Cultuur Connect, Agilitas, Master Card Foundation & WSBI , Oresto, InBev, Kunst Aan Zet, Stokers, Sibomat, Partena Professional, Strange Donkey, Antwerp Tower, Parentia, BENY, Parfuma, Veritas, Emma's Kitchen, Metalura, VDK bank and more ...