Micro savings, maximum impact.
Scale2Save
Scale2Save wants to establish the viability of small-scale savings in 6 African countries. The implementation of innovative models through local projects will introduce 1 million people to banking.
- Client Master Card Foundation & WSBI
- Industry Financial
- Type of work Branding
- Website Scale2Save
WSBI and The Mastercard Foundation are joining hands in a unique partnership.
WSBI represents the interests of nearly 6,000 banks across the globe and The Mastercard Foundation strives to advance learning and promote financial inclusion for people living in poverty.
A solid grid supporting organic growth.
The Scale2Save program’s mission demanded for an equally inspiring brand, appealing to partner banks in Africa to embrace new business models empowering and activating low-income, unbanked people.
Duval Branding was in charge for the strategic brand positioning, naming and design of the visual identity. All offline and online touchpoints were developed in-house as well.
To make the rather formal information easily digestible, we created a vivid brand universe based on a communication grid system, providing firm yet flexible building blocks. A great way to address both business and consumer audiences in the target markets.
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